Brochure for Sunseeker International

(Given away in response to enquiries)

A spread from a high quality, perfect bound, full colour 94 page sales brochure. The text endeavours to communicate sound 'reasons to believe', combined with more emotive copy in the descriptions of individual boats.

Commissioned by Marketing Matters, one of the acknowledged leaders in marine marketing and Sunseeker's agency for many years, I have provided copy to meet many of Sunseeker's recent needs, including sales brochures, advertisements, editorial, video scripts, identity guidelines, conference scripts and web sites.

Text of extract shown above.

The inspirational design of the new 105 Yacht perfectly demonstrates all the elements that combine to make the Sunseeker range the most desirable yachts in the world. The distinctive style and planing hull shape guarantee true Sunseeker performance. And the imaginative flair and technological expertise that enabled the building of this remarkable craft are evident in every Sunseeker.

For besides their distinctive and stylish appearance, each Sunseeker combines futuristic innovations in design and production with the use of the most advanced construction techniques and composite materials. New computerised engine management systems provide constant fine-tuning, improving efficiency and performance, while also guarding against malfunction. And with almost all operations kept in-house Sunseeker is not dependent on anyone else for quality control.

It is this design and technological expertise that enables Sunseeker to build boats that are bigger than ever yet still combine outstanding performance with excellent handling. And whichever Sunseeker you choose, you can be sure it has been designed to perform well in the most challenging ocean conditions.

As well as incorporating the latest engines and propulsion techniques, every Sunseeker is designed to make the best use of space, so providing better accommodation and including more facilities for your enjoyment on your yacht.

It is easy to see why Sunseeker is now firmly established as one of the most prestigious brand names in the world.

Advertisement for Sunseeker International

(High Life magazine, and other quality media)

One of a series of over a dozen advertisements to position the brand, either through promoting the range (as here) or featuring individual models in the range.

Commissioned by Marketing Matters, Sunseeker's agency for many years, this ad works hard to communicate many points in a few words:

Text of advertisement shown above

There's more to a Sunseeker than just good looks.

Whether you are looking for exciting days out or fun weekends away, comfortable cruising or live-aboard luxury, there's a Sunseeker to suit your lifestyle And besides stylish design and high performance, each boat is almost custom-built for its owner.

From the breathtaking XS 2000 to the exquisite 105 Yacht, all models in the Sunseeker range combine futuristic innovations in design and production with the use of the most advanced construction techniques and composite materials.