Like to see my work?

Benefit-driven copy that works

Here are a few examples, which demonstrate that I write benefit driven copy tailored to the relevant target audience and the specific needs of the job. I hope they show that I can help you with your particular needs.

If you would like more information, or would like me to visit you, please get in touch.

Credit where credit is due

I should like to acknowledge and thank those businesses - and their agencies - whose work is featured here. My contribution was in most cases limited to the supply of copy, although sometimes I also provided broader strategic advice. By their nature, these projects are collaborative efforts, and other individuals (from both the client and agency) often also made a contribution.

Copyright…………

Please note that the samples shown are given for present reference only. This information is subject to international copyright laws, and no part of this material may be stored or reproduced in part or in whole, whether in electronic or any other form.