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(Marketing aid for sales staff)
This 14 page brochure was one of a number of items
given to prospective investors by direct sales staff. The prospects were
considered to be unsophisticated, and to need information given to them
clearly and simply in plain English - as well as being compliant with
the terms of the FSA.
Commissioned by Marketing Matters, who have a strong reputation for effective
financial marketing.
Text of extract shown above
Many people just hope for the best that everything
will turn out all right in their lives.
The truth is that life isn't like that. We all
have to give some thought to planning our lives, to make sure we do the
best we can for ourselves and for our families.
This brochure explains some of the different ways
in which Friends Provident can help you, at every stage of your life.
We have tried to make things clear and simple. And if you would like,
we would be happy to visit you at home, at your convenience, to discuss
your needs further or to explain things in more detail.
We hope that we can be of some help in making your life turn out the way
you would like it to.
How can Friends Provident help?
All of us have to look after
the present and plan for the future. And we all know that we could manage
our lives better. But sometimes we need a little help.
Many people turn to their friends and family for
advice. Which is fine. But they don't always know enough to give the best
advice.
Friend's Provident has the skill and experience
to help with your financial planning in many ways - from the big things
in your life, like choosing the best mortgage and looking after your family,
to simply setting up a regular savings plan.
Why should you pay any attention to us? Well, Friends
Provident is now one of the most successful investment and insurance groups
in the United Kingdom. For over 160 years people have relied on our experience
and expertise to invest their money, to provide protection and to provide
security for their future.
And as a mutual company, FP is not owned by shareholders,
so all profits are reinvested for the benefit of policyholders. We really
do have your best interests at heart.
How Friends Provident can help
- Making sure you and your family have protection
if trouble strikes
- Thinking about savings and investments
- Choosing the right mortgage
- Planning for your retirement
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