How can I help you?

What can I give you?

I have broad experience of most aspects of marketing communications. I have worked on the agency side as an account manager/director, on the client side providing marketing communications services, and independently as a freelance marketing communications consultant, providing support on branding, copywriting, proofreading and public relations activity.

I can offer you specialized marketing, corporate identity and design management expertise. This ranges from helping with the development of an appropriate strategy through to working with designers to formulate effective creative solutions. I can also help plan the cost-effective implementation of new identities, and with codifying design principles in the form of Identity Guidelines to enable subsequent design management.

I have worked with some of the most highly regarded corporate identity practitioners in the world (including Wolff Olins and Lloyd Northover), which has given me distinctive skills in this specialised field.

Analytical skills

• Conducting and analysing perceptual and visual audits.
  
  
• Analysis of client's business and communications requirements to prepare briefs leading to successful solutions.

Managerial skills

• Developing, launching and implementing new identities in the most efficient and economical way.
  
  
• Development of policies and procedures to improve communication and control.
  
  
• Sustained development of identity management networks within client companies.

Creative skills

• Improving the quality and effectiveness of clients' identities, including:
  
  • organisational structure;
    
  • environmental design;
    
  • staff behaviour;
    
  • product and service quality;
    
  • the visual identity and effectiveness of stationery, forms, corporate literature, internal communications, sales literature, promotional material, packaging, audio-visual and video presentations, vehicle livery and workwear.
    
    
• Copywriting, editing and proof-reading for corporate brochures, sales literature, websites, bid documents, newsletters and more.
  
• Writing corporate identity manuals.